I had a blast being on "Stuck? Time to Improv!" with Mary Scott!
Startup Website Goals Discussion
Mary and CJ discussed the importance of setting clear goals for a startup's website, with sales being a common objective. CJ emphasized the need to consider what the website should achieve for both the business and its customers, highlighting the value of including educational resources, information, and forms. They also touched on the process of creating and sharing content across platforms like Facebook, LinkedIn, and YouTube.
Domain and Website Strategy Discussion
Mary and CJ discussed the importance of selecting a domain related to the company and creating an ideal customer profile to target effectively. They explored the technical aspects of building a website, such as determining the website's purpose, considering e-commerce capabilities, and deciding on additional features like membership programs or protected content areas.
Benefits of Hiring Professional Web Developers
CJ advises that while building a website oneself is possible, hiring a professional is often beneficial, as a poorly designed website can negatively impact perceptions of a business's professionalism. They emphasize the importance of choosing a web developer with whom one can build a good relationship, ensuring they provide necessary training and access to backend systems. Mary and CJ agree that while tools like Canva and YouTube tutorials can be helpful, they are not substitutes for working with a skilled web developer who understands internet marketing.
Startups' Website Control Strategy
Mary discussed the importance of startups focusing on their own websites as the primary online asset they can fully control. She emphasized that while having a presence on other platforms is valuable for reaching potential customers, these platforms ultimately belong to someone else. Mary advised startups to use their websites as a hub to bring people back to their own network and email list for direct communication.
Website Best Practices for Startups
CJ Gilbert from Jungle Studios discussed the importance of regularly updating and backing up websites, emphasizing the need for fresh backups and security fixes. He highlighted that a common mistake startups make is focusing on aesthetics over clear messaging, and he noted that websites are dynamic, allowing businesses to adapt as they grow. CJ also advised startups to create a basic website with their picture, contact information, and answers to clients' main questions. Mary Scott from Business Riff encouraged startups to book a call for further support and concluded the segment.
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